Blue KC’s 75th Anniversary Celebration: The Main Event hits Main Street on Saturday, October 12

Kansas City, MO – October 03, 2013

FOR IMMEDIATE RELEASE
Priya Nibert, 816-395-2746, Priya.Nibert@BlueKC.com
Staci Schottman, 816-395-2086; 816-210-4739, Staci.Schottman@BlueKC.com

Blue KC's 75th Anniversary Celebration: The Main Event hits Main Street on Saturday, October 12; Event is free and open to the public

"The Biggest Loser" celebrity trainer Dolvett Quince promises to get people moving at KC's Biggest Health and Wellness Celebration

October 3, 2013 (Kansas City, Mo.)—As a company focused on doing its part to make Kansas City a healthy community, Blue Cross and Blue Shield of Kansas City (Blue KC) invites residents to celebrate its 75th anniversary at The Main Event on Saturday, October 12, from 1 to 5 p.m. on Main Street between 20th and Pershing. The Main Event, which is free and open to the public, is designed to get the whole family moving and will feature workouts with NBC's "The Biggest Loser" celebrity trainer Dolvett Quince, Zumbatomic, cooking demonstrations and kids' activities. There will also be special appearances by Sporting KC players, Sluggerrr, KC Wolf, Chiefs Cheerleaders and much more!

"We look forward to having Dolvett in town to inspire, motivate and help others understand that in order to have a healthier tomorrow we need to start making changes today," said David Gentile, president and chief executive officer at Blue KC. "This will be a great way to rally our community, put a fun spin on health and wellness and celebrate the many things that make our hometown great. Our 75th anniversary is a significant milestone, that we will celebrate by showing our great appreciation to the community we serve."

"It is a tremendous honor to be involved in The Main Event to celebrate the 75th Anniversary of Blue KC but more importantly, their commitment to make Kansas City a healthy and vibrant place to live, work and play," said Quince. "I know The Main Event will be high energy and look forward to being part of the party. I commend Blue KC for laying a foundation for future generations by making health and wellness a top priority."

The Main Event—KC's biggest celebration of health and wellness (free and open to the public)
Who: Anyone who wants to enjoy a fun and healthy day with Blue KC
What: Blue KC's 75th Anniversary–Health and Wellness Celebration
When: Saturday, October 12; 1:00 p.m. to 5:00 p.m.
Where: Downtown Kansas City on Main Street between 20th & Pershing

For more details, and a full schedule of events, visit BlueKC.com/TheMainEvent.

About Blue Cross and Blue Shield of Kansas City
Blue Cross and Blue Shield of Kansas City, the largest not-for-profit health insurer in Missouri and the only not-for-profit commercial health insurer in Kansas City, has been part of the Kansas City community since 1938. *Ranked by J.D. Power and Associates in 2013 as "Highest Member Satisfaction among Commercial Health Plans in the Heartland Region, Two Years in a Row," Blue Cross and Blue Shield of Kansas City provides health coverage services to more than one million residents in the greater Kansas City area, including Johnson and Wyandotte counties in Kansas and 30 counties in Northwest Missouri. Our mission: to use our role as the area's leading health insurer to provide affordable access to health care and to improve the health and wellness of our members. Blue Cross and Blue Shield of Kansas City is an independent licensee of the Blue Cross and Blue Shield Association. For more information on the company, visit its website at BlueKC.com.

* Blue Cross and Blue Shield of Kansas City received the highest numerical score among commercial health plans in the Heartland region (AR, IA, KS, MO, NE, OK) in the proprietary J.D. Power and Associates 2012-2013 U.S. Member Health Plan Study^SM. 2013 study based on 33,533 total member responses, measuring 11 plans in the Heartland Region (excludes Medicare and Medicaid). Proprietary study results are based on experiences and perceptions of members surveyed December 2012-January 2013. Your experiences may vary. Visit jdpower.com.