Blue Cross and Blue Shield of Kansas City Provides Insights on Health Insurance Marketplace Sign-up, and Education on Purchasing Health Insurance

Kansas City, MO – September 30, 2013

For more information contact:
Kelly Cannon
816-395-3711
kelly.cannon@bluekc.com

Media Advisory

Sept. 30, 2013

Blue Cross and Blue Shield of Kansas City Provides Insights on Health Insurance Marketplace Sign-up, and Education on Purchasing Health Insurance

What:
When the Health Insurance Marketplaces open tomorrow, consumers will note a multitude of health insurance options associated with varying and potentially confusing details. Consumers may also experience glitches in the operation of the Health Insurance Marketplace.

Help your audience understand that shopping for health insurance is not as simple as purchasing an airline ticket. The overall cost of health insurance plans can vary greatly and often times are greater, sometimes significantly, than the premium listed and include unseen fees.

While selecting a health insurance plan based solely on the listed premiums may be enticing, consumers who understand the total cost associated with health insurance plans, such as going to the physician, buying prescriptions and hospital stays (even in network), will be able to make better choices for themselves and their families.

Educate your audience on questions they should ask when shopping for health insurance as well as how and where to get help if they experience glitches with the Health Insurance Marketplace.

Blue KC executives are available to answer your questions as resources to help educate your audience on all of the aspects they should research when shopping on the Health Insurance Marketplace.

Executives at Blue Cross and Blue Shield of Kansas City (Blue KC) are available for interviews and photo opportunities.

Where/When:
Sept. 30, 2013 - Ongoing

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