BlueKC.com Recognized with Two Awards - March 2010

March 08, 2010

Blue Cross and Blue Shield of Kansas City's websie, www.BlueKC.com, has received two distinguished honors.

The redesigned site was recognized with a Silver ADDY Award from the American Advertising Federation in the Interactive Media, website, B-to-B HTML Services category for www.BlueKC.com.

Additionally, Forrester Research, Inc. recognized www.BlueKC.com as an early innovator for its use of multimedia to engage customers. Blue KC re-launched its member site on July 31, 2009, with the design help of VML, a full service digital marketing agency located in Kansas City. It incorporated new functionality to help its members better navigate the healthcare experience. The new site was recognized for its educational content that spans both health improvement topics and explains health insurance in terms that consumers can easily understand as well as its professionally produced videos where Blue KC medical professionals and other staff explain medical conditions, self-care, and how insurance works.

About Blue Cross and Blue Shield of Kansas City

Blue Cross and Blue Shield of Kansas City, the largest not-for-profit health insurer in the state and the only not-for-profit health insurer in Kansas City, has been part of the Kansas City community since 1938. Blue Cross and Blue Shield of Kansas City provides health coverage to nearly 1 million residents in the greater Kansas City area and Northwest Missouri. Blue Cross and Blue Shield of Kansas City is an independent licensee of the Blue Cross and Blue Shield Association. For more information on our company, visit our website at www.bcbskc.com. Our mission statement: We will use our role as the area's leading health insurer to provide affordable access to healthcare and to improve the health and wellness of our members.

About the ADDY Awards

With more than 60,000 entries annually, the ADDY Awards are one of the largest advertising competitions. It recognizes all forms of advertising from media of all types, creative by all sizes and entrants of all levels from anywhere in the world. The American Advertising Federation, a not-for-profit industry association conducts the ADDY Awards and is the only creative awards program administered by the advertising industry for the industry.

About Forrester

Forrester is an objective group that evaluates vendors, such as Web developers like VML, who helped Blue Cross and Blue Shield of Kansas City design and maximize the member Web resources. Forrester's evaluation tools are considered among the best for getting an overview of a specific industry, market or solution set.

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