Blue Cross and Blue Shield of Kansas City Has an App for That! – January 2011

January 19, 2011

FOR IMMEDIATE RELEASE
For more information contact:
Susan M. Johnson
Blue Cross and Blue Shield of Kansas City
816.395.3566
Susan.johnson@BlueKC.com

Blue Cross and Blue Shield of Kansas City Has an App for That!

Kansas City, MO (January 13, 2011)—Blue Cross and Blue Shield of Kansas City is making it easier for its customers to find a doctor or medical office on the fly with its new iPhone app. This innovative app – Provider Look Up – will help Blue Cross and Blue Shield of Kansas City customers quickly and easily locate any provider or facility, including urgent care facilities, in the Blue KC network from their iPhone, iPod Touch and iPad. The app leverages a customer's location to help them find a doctor that is close by, and tells them if he or she is accepting new patients – real-time information at their fingertips.

"We're very excited about our new iPhone app," said David Gentile, President and Chief Executive Officer, Blue Cross and Blue Shield of Kansas City. "This app marks just one of many upcoming initiatives we have in the works to help us better serve our customers by offering convenience and information at their fingertips. Our goal is to be there for our customers when they need us, and this app extends that reach further than ever before."

Kevin Sparks, Group Executive for Blue Cross and Blue Shield of Kansas City, continued, "We're working on a comprehensive mobile strategy that will ultimately optimize key elements of our website, making it even easier for our customers and customers-to-be to get the information they need, when they need it."

The new Provider Look Up is free, and rates from your wireless service provider do apply. Provider Look Up, which can be downloaded from the App Store, is the first of several technological innovations Blue Cross and Blue Shield of Kansas City will launch.

About Blue Cross and Blue Shield of Kansas City

Blue Cross and Blue Shield of Kansas City, the largest not-for-profit health insurer in the state and the only not-for-profit health insurer in Kansas City, has been part of the Kansas City community since 1938. Blue Cross and Blue Shield of Kansas City provides health coverage to nearly one million residents in the greater Kansas City area and Northwest Missouri. Blue Cross and Blue Shield of Kansas City is an independent licensee of the Blue Cross and Blue Shield Association. For more information on our company, visit our website at www.BlueKC.com. Our mission statement: We will use our role as the area's leading health insurer to provide affordable access to healthcare and to improve the health and wellness of our members.

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